Advertising P4 (b)

Disneymedia+ are passionate about creating promotional and advertising solutions for like-minded brands. They help our clients connect with consumers and hit their business objectives in creative ways through activity that leverages the length and breadth of Disney’s assets from Disney to Pixar, ABC, ESPN and Marvel.

Disney is almost certainly the world's most widely known and best-trusted entertainment brand. After years of ailing performance following the death of its founder, it found a whole new lease of life in the 1980s by reinventing the concept of the animated family movie. The huge popular success of The Little Mermaid, The Lion King and others encouraged the group to spread its wings into other areas; a key development was the takeover of Capital Cities/ABC to create one of the world's biggest media conglomerates. But by the end of the 1990s a good deal of the shine had come off the company's prestige as the house of mouse was rocked by a series of challenges ranging from management rows to spiritless performance from its core movies division and the ABC Television Network.